maggie o’connor
The heart of every great brand lives where strategy and soul meet.
As a Creative Director, Designer and Storyteller, my strength is understanding people. What they care about, what they need, and what they hope for — and discovering where that intersects with an organization’s mission, unique value, and strategy. That’s the sweet spot where brand lives: where heart meets purpose, and connection turns into growth.
With over 18 years in healthcare marketing, I blend creative strategy, design, art direction, and storytelling to guide brands from insight to identity to full campaigns that build loyalty. An end-to-end creative leader, I bring expertise across research, concept development, copywriting, design, photo and video production, and team leadership — crafting visually compelling, strategically grounded brands that inspire trust and deliver results.
B R A N D S T R A T E G Y + C R E A T I V E
paid media
Paid Digital | Specialty Ads
Outdoor Boards | Brand
Paid Social | Specialty Ads
End-to-End Development | Strategy, Concept, Design & Copywriting
Print Ads
Integrated Brand Campaigns
Campaign Strategy & Objective
Following Duly’s rename and rebrand, the goal of this campaign was to ease lingering confusion about our organization’s legacy, strengthening trust through clarity —driving awareness, engagement, and growth.
Recruitment Campaigns
Pitch Deck Development
Brand Family Logo Development
Wellness on a First-Name Basis | Agency Partnership
As the principal leader for brand creative, I lead the strategy and execution of Duly’s integrated paid media campaigns in partnership with Zehnder Communications — aligning creative to organizational goals, informing stakeholders, managing budgets, overseeing development and production to ensure the campaign delivered on both strategic and creative objectives.
Flu Vaccine Campaign
Breast Cancer Awareness Campaign